The dynamics of innovation contests using firm-hosted communities

<p>Firms pursuing an open innovation strategy have increasingly turned to individuals as sources of new ideas. Two main approaches are often highlighted. First, firms can use online innovation contests, where individuals submit ideas in competition for a prize. Second, firms can use firm-hoste...

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書目詳細資料
主要作者: Langner, BF
其他作者: Seidel, V
格式: Thesis
語言:English
出版: 2013
主題: