Direct Marketing In UK Retailing: Rhetoric And Reality
In recent years a number of commentators, taking note of facilitating developments in customer information systems, have predicted a movement toward retail direct marketing in the UK. Speculation in the trade press as to the potential consequences of such a movement has become almost commonplace. Th...
| Үндсэн зохиолчид: | , |
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| Формат: | Journal article |
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Elsevier
1996
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