How CEOs can increase public engagement via microblogs: the role of CEO gender and content orientation
In the social media era, Chief Executive Officers (CEOs) are increasingly using microblogging sites to communicate with the public. Drawing on schema-congruity theory and gender egalitarianism, we investigate how CEO gender and work–life content orientation interact to influence public engagement wi...
| Prif Awduron: | , , , |
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| Fformat: | Journal article |
| Iaith: | English |
| Cyhoeddwyd: |
Wiley
2024
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