How CEOs can increase public engagement via microblogs: the role of CEO gender and content orientation
In the social media era, Chief Executive Officers (CEOs) are increasingly using microblogging sites to communicate with the public. Drawing on schema-congruity theory and gender egalitarianism, we investigate how CEO gender and work–life content orientation interact to influence public engagement wi...
| Main Authors: | , , , |
|---|---|
| Formato: | Journal article |
| Idioma: | English |
| Publicado em: |
Wiley
2024
|