Mapping the website and mobile app audiences of Russia’s foreign communication outlets, RT and Sputnik, across 21 countries

Following Russia’s invasion of Ukraine, policymakers worldwide have taken measures to curb the reach of Russia’s foreign communication outlets, RT and Sputnik. Mapping the audiences of these outlets in 21 countries, we show that in the quarter before the invasion, at least via their official website...

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Main Authors: Kling, J, Toepfl, F, Thurman, N, Fletcher, R
Format: Journal article
Language:English
Published: Shorenstein Center on Media, Politics and Public Policy, Harvard Kennedy School 2022
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author Kling, J
Toepfl, F
Thurman, N
Fletcher, R
author_facet Kling, J
Toepfl, F
Thurman, N
Fletcher, R
author_sort Kling, J
collection OXFORD
description Following Russia’s invasion of Ukraine, policymakers worldwide have taken measures to curb the reach of Russia’s foreign communication outlets, RT and Sputnik. Mapping the audiences of these outlets in 21 countries, we show that in the quarter before the invasion, at least via their official websites and mobile apps, neither outlet reached more than 5% of the digital populations of any of these countries each month. Averaged across all countries, both outlets’ website and mobile app reach remained approximately constant between 2019 and 2021, was higher for men, and increased with audiences’ age.
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spelling oxford-uuid:e285dba7-12f6-4283-b305-b8bc31f7a82e2023-01-05T13:00:33ZMapping the website and mobile app audiences of Russia’s foreign communication outlets, RT and Sputnik, across 21 countriesJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:e285dba7-12f6-4283-b305-b8bc31f7a82eEnglishSymplectic ElementsShorenstein Center on Media, Politics and Public Policy, Harvard Kennedy School2022Kling, JToepfl, FThurman, NFletcher, RFollowing Russia’s invasion of Ukraine, policymakers worldwide have taken measures to curb the reach of Russia’s foreign communication outlets, RT and Sputnik. Mapping the audiences of these outlets in 21 countries, we show that in the quarter before the invasion, at least via their official websites and mobile apps, neither outlet reached more than 5% of the digital populations of any of these countries each month. Averaged across all countries, both outlets’ website and mobile app reach remained approximately constant between 2019 and 2021, was higher for men, and increased with audiences’ age.
spellingShingle Kling, J
Toepfl, F
Thurman, N
Fletcher, R
Mapping the website and mobile app audiences of Russia’s foreign communication outlets, RT and Sputnik, across 21 countries
title Mapping the website and mobile app audiences of Russia’s foreign communication outlets, RT and Sputnik, across 21 countries
title_full Mapping the website and mobile app audiences of Russia’s foreign communication outlets, RT and Sputnik, across 21 countries
title_fullStr Mapping the website and mobile app audiences of Russia’s foreign communication outlets, RT and Sputnik, across 21 countries
title_full_unstemmed Mapping the website and mobile app audiences of Russia’s foreign communication outlets, RT and Sputnik, across 21 countries
title_short Mapping the website and mobile app audiences of Russia’s foreign communication outlets, RT and Sputnik, across 21 countries
title_sort mapping the website and mobile app audiences of russia s foreign communication outlets rt and sputnik across 21 countries
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AT toepflf mappingthewebsiteandmobileappaudiencesofrussiasforeigncommunicationoutletsrtandsputnikacross21countries
AT thurmann mappingthewebsiteandmobileappaudiencesofrussiasforeigncommunicationoutletsrtandsputnikacross21countries
AT fletcherr mappingthewebsiteandmobileappaudiencesofrussiasforeigncommunicationoutletsrtandsputnikacross21countries