Corporate reputation: The definitional landscape

Corporate reputation: The definitional landscape

While interest in the concept of corporate reputation has gained momentum in the last few years, a precise and commonly agreed upon definition is still lacking. This paper reviews the many definitions of corporate reputation present in the recent literature and categorizes these definitions based on...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид:	Barnett, M, Jermier, J, Lafferty, B
Формат:	Journal article
Хэвлэсэн:	Palgrave 2006

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