Corporate reputation: The definitional landscape
While interest in the concept of corporate reputation has gained momentum in the last few years, a precise and commonly agreed upon definition is still lacking. This paper reviews the many definitions of corporate reputation present in the recent literature and categorizes these definitions based on...
প্রধান লেখক: | Barnett, M, Jermier, J, Lafferty, B |
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বিন্যাস: | Journal article |
প্রকাশিত: |
Palgrave
2006
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অনুরূপ উপাদানগুলি
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