Corporate reputation: The definitional landscape

Corporate reputation: The definitional landscape

While interest in the concept of corporate reputation has gained momentum in the last few years, a precise and commonly agreed upon definition is still lacking. This paper reviews the many definitions of corporate reputation present in the recent literature and categorizes these definitions based on...

Bibliografski detalji
Glavni autori:	Barnett, M, Jermier, J, Lafferty, B
Format:	Journal article
Izdano:	Palgrave 2006

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