The uniqueness trap
Project managers and planners are highly prone to believing that their projects are one of a kind—partly because those that seem new and distinctive are more likely to win support. But research on 1,300-plus projects reveals that few, if any, actually are unique. The problem is, the perception of un...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Harvard Business School Publishing
2025
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