The Influence of the Color of the Cup on Consumers' Perception of a Hot Beverage
Research has demonstrated that the physical attributes of the containers from which we eat and drink can influence our perception of various foods and beverages and the overall consumption experience. In the present study, we extended this line of research in order to investigate whether the consume...
| Main Authors: | , |
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| Format: | Journal article |
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2012
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| _version_ | 1797100644850466816 |
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| author | Piqueras-Fiszman, B Spence, C |
| author_facet | Piqueras-Fiszman, B Spence, C |
| author_sort | Piqueras-Fiszman, B |
| collection | OXFORD |
| description | Research has demonstrated that the physical attributes of the containers from which we eat and drink can influence our perception of various foods and beverages and the overall consumption experience. In the present study, we extended this line of research in order to investigate whether the consumer's perception of a hot beverage (namely hot chocolate) would be influenced by the color of the plastic vending cup from which it was served. To this end, 57 participants tasted four samples of hot chocolate from four cups of the same size but different color (red, orange, white and dark cream). The participants had to rate each sample of hot chocolate (two of which had been sweetened) on a number of sensory scales. The results revealed that orange (with a white interior) and dark-cream colored cups enhanced the chocolate flavor of the drink and consequently improved people's acceptance of the beverage. By contrast, sweetness and chocolate aroma were less influenced by the color of the cup, but the results still showed that the hot chocolate, when consumed from the dark-cream cup, was rated as sweeter and its aroma more intense. © 2012 Wiley Periodicals, Inc. |
| first_indexed | 2024-03-07T05:40:30Z |
| format | Journal article |
| id | oxford-uuid:e56880ad-52c4-4bc8-9b91-a9869eb82494 |
| institution | University of Oxford |
| last_indexed | 2024-03-07T05:40:30Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | oxford-uuid:e56880ad-52c4-4bc8-9b91-a9869eb824942022-03-27T10:23:43ZThe Influence of the Color of the Cup on Consumers' Perception of a Hot BeverageJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:e56880ad-52c4-4bc8-9b91-a9869eb82494Symplectic Elements at Oxford2012Piqueras-Fiszman, BSpence, CResearch has demonstrated that the physical attributes of the containers from which we eat and drink can influence our perception of various foods and beverages and the overall consumption experience. In the present study, we extended this line of research in order to investigate whether the consumer's perception of a hot beverage (namely hot chocolate) would be influenced by the color of the plastic vending cup from which it was served. To this end, 57 participants tasted four samples of hot chocolate from four cups of the same size but different color (red, orange, white and dark cream). The participants had to rate each sample of hot chocolate (two of which had been sweetened) on a number of sensory scales. The results revealed that orange (with a white interior) and dark-cream colored cups enhanced the chocolate flavor of the drink and consequently improved people's acceptance of the beverage. By contrast, sweetness and chocolate aroma were less influenced by the color of the cup, but the results still showed that the hot chocolate, when consumed from the dark-cream cup, was rated as sweeter and its aroma more intense. © 2012 Wiley Periodicals, Inc. |
| spellingShingle | Piqueras-Fiszman, B Spence, C The Influence of the Color of the Cup on Consumers' Perception of a Hot Beverage |
| title | The Influence of the Color of the Cup on Consumers' Perception of a Hot Beverage |
| title_full | The Influence of the Color of the Cup on Consumers' Perception of a Hot Beverage |
| title_fullStr | The Influence of the Color of the Cup on Consumers' Perception of a Hot Beverage |
| title_full_unstemmed | The Influence of the Color of the Cup on Consumers' Perception of a Hot Beverage |
| title_short | The Influence of the Color of the Cup on Consumers' Perception of a Hot Beverage |
| title_sort | influence of the color of the cup on consumers perception of a hot beverage |
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