Discount pricing

Discount pricing

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This paper investigates discount pricing, the common marketing practice whereby a price is listed as a discount from an earlier, or regular, price. We discuss two reasons why a discounted price - as opposed to a mearly low price - can make a rational consumer more willing to purchase the item. Fir...

书目详细资料
Main Authors:	Armstrong, M, Chen, Y
格式:	Working paper
出版:	University of Oxford 2012

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