The best strategies don’t just take a long view. They take a broad view

Change, speed, uncertainty, disruption, surprise — all are constants in today’s business environment. As a result, leaders who devise strategy can no longer simply plan for what they believe will happen in the long term. Instead, to prepare themselves for the threats and opportunities that can emerg...

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Bibliographic Details
Main Authors: Lang, T, Whittington, R
Format: Journal article
Language:English
Published: Harvard Business Publishing 2022
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author Lang, T
Whittington, R
author_facet Lang, T
Whittington, R
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description Change, speed, uncertainty, disruption, surprise — all are constants in today’s business environment. As a result, leaders who devise strategy can no longer simply plan for what they believe will happen in the long term. Instead, to prepare themselves for the threats and opportunities that can emerge at any moment from any direction, they need to adopt much broader view. In this article the authors explain why taking the broad view of strategy is so important, and they recommend that leaders who want to take the broad view need to think differently in three important ways — by focusing on systems not sectors, scenarios not forecasts, and playbooks not plans.
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spelling oxford-uuid:e66093fa-5892-4406-a6ea-7680cfa8636b2023-05-16T17:20:36ZThe best strategies don’t just take a long view. They take a broad viewJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:e66093fa-5892-4406-a6ea-7680cfa8636bEnglishSymplectic ElementsHarvard Business Publishing2022Lang, TWhittington, RChange, speed, uncertainty, disruption, surprise — all are constants in today’s business environment. As a result, leaders who devise strategy can no longer simply plan for what they believe will happen in the long term. Instead, to prepare themselves for the threats and opportunities that can emerge at any moment from any direction, they need to adopt much broader view. In this article the authors explain why taking the broad view of strategy is so important, and they recommend that leaders who want to take the broad view need to think differently in three important ways — by focusing on systems not sectors, scenarios not forecasts, and playbooks not plans.
spellingShingle Lang, T
Whittington, R
The best strategies don’t just take a long view. They take a broad view
title The best strategies don’t just take a long view. They take a broad view
title_full The best strategies don’t just take a long view. They take a broad view
title_fullStr The best strategies don’t just take a long view. They take a broad view
title_full_unstemmed The best strategies don’t just take a long view. They take a broad view
title_short The best strategies don’t just take a long view. They take a broad view
title_sort best strategies don t just take a long view they take a broad view
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