‘Looking sharp’: price typeface influences awareness of spending in mobile payment

We investigate whether the typeface used to display the purchase amount in the context of mobile payment influences consumers' awareness of spending. The evidence suggests that prices displayed in angular (vs. round) typeface increase the awareness of spending in the context of mobile payment v...

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Bibliographische Detailangaben
Hauptverfasser: Park, J, Velasco, C, Spence, C
Format: Journal article
Sprache:English
Veröffentlicht: Wiley 2022

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