‘Looking sharp’: price typeface influences awareness of spending in mobile payment

‘Looking sharp’: price typeface influences awareness of spending in mobile payment

We investigate whether the typeface used to display the purchase amount in the context of mobile payment influences consumers' awareness of spending. The evidence suggests that prices displayed in angular (vs. round) typeface increase the awareness of spending in the context of mobile payment v...

書誌詳細
主要な著者:	Park, J, Velasco, C, Spence, C
フォーマット:	Journal article
言語:	English
出版事項:	Wiley 2022

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