Randomised study within a trial (SWAT) to evaluate personalised versus standard text message prompts for increasing trial participant response to postal questionnaires (PROMPTS)
<p><strong>Background:</strong> Use of a person’s name in a text message has been shown to be effective in instigating behaviour change. We evaluated the effectiveness of a personalised text message (including the recipient’s name) versus a standardised text message for prompting a...
| Autors principals: | , , , , , |
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| Format: | Journal article |
| Idioma: | English |
| Publicat: |
BioMed Central
2021
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| _version_ | 1826302895227666432 |
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| author | Cureton, LA Marian, IR Barber, VS Parker, A Torgerson, DJ Hopewell, S |
| author_facet | Cureton, LA Marian, IR Barber, VS Parker, A Torgerson, DJ Hopewell, S |
| author_sort | Cureton, LA |
| collection | OXFORD |
| description | <p><strong>Background:</strong> Use of a person’s name in a text message has been shown to be effective in instigating behaviour change. We evaluated the effectiveness of a personalised text message (including the recipient’s name) versus a standardised text message for prompting a response from trial participants to complete and return postal follow-up questionnaires.</p>
<p><strong>Methods:</strong> Using a randomised study within a trial (SWAT) embedded within the host GRASP (Getting it Right: Addressing Shoulder Pain) trial, participants who provided a mobile telephone number were randomised (1:1) by a central computer system to receive either (1) a personalised text message which included their name or (2) a standard text message. Text messages were sent by the trial office on the same day as the 6-month GRASP follow-up questionnaire. The primary outcome was questionnaire response rate, defined as the proportion of 6-month GRASP follow-up questionnaires returned by participants. Secondary outcomes included time to response, the proportion of participants sent a reminder follow-up questionnaire, and cost.</p>
<p><strong>Results:</strong> Between March 2017 and May 2019 (recruitment period for GRASP trial), 618 participants were randomised to a personalised (n = 309) or standard (n = 309) text message and all were included in the analysis. The overall questionnaire response rate was 87% (n = 537/618); 90% (n = 277/309) of participants responded in the personalised text message group compared to 84% (n = 260/309) in the standard text message group (relative risk (RR) 1.07; 95% CI 1.00 to 1.13). Participants randomised to receive the personalised text message were more likely to return their initial postal questionnaire than those who received the standard text message (n = 185/309; 60% vs. n = 160/309; 52%) (RR 1.16; 95% CI 1.00 to 1.33); this represents an absolute percentage difference between intervention groups of 8%. Post hoc subgroup analysis showed that males under 65 years were the group most likely to return their initial questionnaire if they received a personalised text message.</p>
<p><strong>Conclusion: </strong> Overall, participants who received a personalised text message were more likely to return their questionnaire than those who received the standard text message.</p>
<p><strong>Trial registration </strong>
GRASP Trial ISRCTN16539266; SWAT Repository ID 35</p> |
| first_indexed | 2024-03-07T05:54:23Z |
| format | Journal article |
| id | oxford-uuid:ea006ffc-0d9f-445b-85d6-e5c79a17b5ea |
| institution | University of Oxford |
| language | English |
| last_indexed | 2024-03-07T05:54:23Z |
| publishDate | 2021 |
| publisher | BioMed Central |
| record_format | dspace |
| spelling | oxford-uuid:ea006ffc-0d9f-445b-85d6-e5c79a17b5ea2022-03-27T10:58:32ZRandomised study within a trial (SWAT) to evaluate personalised versus standard text message prompts for increasing trial participant response to postal questionnaires (PROMPTS)Journal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:ea006ffc-0d9f-445b-85d6-e5c79a17b5eaEnglishSymplectic ElementsBioMed Central2021Cureton, LAMarian, IRBarber, VSParker, ATorgerson, DJHopewell, S<p><strong>Background:</strong> Use of a person’s name in a text message has been shown to be effective in instigating behaviour change. We evaluated the effectiveness of a personalised text message (including the recipient’s name) versus a standardised text message for prompting a response from trial participants to complete and return postal follow-up questionnaires.</p> <p><strong>Methods:</strong> Using a randomised study within a trial (SWAT) embedded within the host GRASP (Getting it Right: Addressing Shoulder Pain) trial, participants who provided a mobile telephone number were randomised (1:1) by a central computer system to receive either (1) a personalised text message which included their name or (2) a standard text message. Text messages were sent by the trial office on the same day as the 6-month GRASP follow-up questionnaire. The primary outcome was questionnaire response rate, defined as the proportion of 6-month GRASP follow-up questionnaires returned by participants. Secondary outcomes included time to response, the proportion of participants sent a reminder follow-up questionnaire, and cost.</p> <p><strong>Results:</strong> Between March 2017 and May 2019 (recruitment period for GRASP trial), 618 participants were randomised to a personalised (n = 309) or standard (n = 309) text message and all were included in the analysis. The overall questionnaire response rate was 87% (n = 537/618); 90% (n = 277/309) of participants responded in the personalised text message group compared to 84% (n = 260/309) in the standard text message group (relative risk (RR) 1.07; 95% CI 1.00 to 1.13). Participants randomised to receive the personalised text message were more likely to return their initial postal questionnaire than those who received the standard text message (n = 185/309; 60% vs. n = 160/309; 52%) (RR 1.16; 95% CI 1.00 to 1.33); this represents an absolute percentage difference between intervention groups of 8%. Post hoc subgroup analysis showed that males under 65 years were the group most likely to return their initial questionnaire if they received a personalised text message.</p> <p><strong>Conclusion: </strong> Overall, participants who received a personalised text message were more likely to return their questionnaire than those who received the standard text message.</p> <p><strong>Trial registration </strong> GRASP Trial ISRCTN16539266; SWAT Repository ID 35</p> |
| spellingShingle | Cureton, LA Marian, IR Barber, VS Parker, A Torgerson, DJ Hopewell, S Randomised study within a trial (SWAT) to evaluate personalised versus standard text message prompts for increasing trial participant response to postal questionnaires (PROMPTS) |
| title | Randomised study within a trial (SWAT) to evaluate personalised versus standard text message prompts for increasing trial participant response to postal questionnaires (PROMPTS) |
| title_full | Randomised study within a trial (SWAT) to evaluate personalised versus standard text message prompts for increasing trial participant response to postal questionnaires (PROMPTS) |
| title_fullStr | Randomised study within a trial (SWAT) to evaluate personalised versus standard text message prompts for increasing trial participant response to postal questionnaires (PROMPTS) |
| title_full_unstemmed | Randomised study within a trial (SWAT) to evaluate personalised versus standard text message prompts for increasing trial participant response to postal questionnaires (PROMPTS) |
| title_short | Randomised study within a trial (SWAT) to evaluate personalised versus standard text message prompts for increasing trial participant response to postal questionnaires (PROMPTS) |
| title_sort | randomised study within a trial swat to evaluate personalised versus standard text message prompts for increasing trial participant response to postal questionnaires prompts |
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