Randomised study within a trial (SWAT) to evaluate personalised versus standard text message prompts for increasing trial participant response to postal questionnaires (PROMPTS)

<p><strong>Background:</strong> Use of a person’s name in a text message has been shown to be effective in instigating behaviour change. We evaluated the effectiveness of a personalised text message (including the recipient’s name) versus a standardised text message for prompting a...

Full beskrivning

Bibliografiska uppgifter
Huvudupphovsmän: Cureton, LA, Marian, IR, Barber, VS, Parker, A, Torgerson, DJ, Hopewell, S
Materialtyp: Journal article
Språk:English
Publicerad: BioMed Central 2021