Buyers pay for and sellers invest in a good reputation: More evidence from eBay
This article contributes to the research on trust and reputation formation in anonymous online markets. I first give a formal account of the reputation mechanism in anonymous online markets and derive testable hypotheses. Based on the analysis of a large set of process data (N≈ 176,000), I corrobora...
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| Format: | Journal article |
| Language: | English |
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2013
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