Visual search for wines with a triangle on the label in a virtual store.
Two experiments were conducted in a virtual reality (VR) environment in order to investigate participants' in-store visual search for bottles of wines displaying a prominent triangular shape on their label. The experimental task involved virtually moving along a wine aisle in a virtual supermar...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Frontiers Media
2017
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