Reduce or redirect? Which social marketing interventions could influence demand for traditional medicines?
<p>The global trade in wildlife is a threat to species conservation and animal welfare. A key driver is demand for traditional medicines (TMs). We present an initial experimental survey of demand reduction and demand redirection interventions aimed at changing the behaviour of TM consumers in...
| Main Authors: | , , , |
|---|---|
| Format: | Journal article |
| Language: | English |
| Published: |
Elsevier
2020
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