Commercializing sonic seasoning in multisensory offline experiential events and online tasting experiences

The term “sonic seasoning” refers to the deliberate pairing of sound/music with taste/flavour in order to enhance, or modify, the multisensory tasting experience. Although the recognition that people experience a multitude of crossmodal correspondences between stimuli in the auditory and chemical se...

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Bibliographic Details
Main Authors: Spence, C, Wang, QJ, Reinoso-Carvalho, F, Keller, S
Format: Journal article
Language:English
Published: Frontiers Media 2021

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