Commercializing sonic seasoning in multisensory offline experiential events and online tasting experiences
The term “sonic seasoning” refers to the deliberate pairing of sound/music with taste/flavour in order to enhance, or modify, the multisensory tasting experience. Although the recognition that people experience a multitude of crossmodal correspondences between stimuli in the auditory and chemical se...
Main Authors: | Spence, C, Wang, QJ, Reinoso-Carvalho, F, Keller, S |
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Format: | Journal article |
Language: | English |
Published: |
Frontiers Media
2021
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