Beyond funds raised: how public displays of compassion manifest in crowdfunding campaigns
Crowdfunding enables the organizing of support for victims of a tragedy from a wide range of sources. While this support can be financial and non-financial, we know relatively little about the non-financial support donors provide. Donors’ words can have substantial positive and negative effects on s...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Academy of Management
2021
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| Summary: | Crowdfunding enables the organizing of support for victims of a tragedy
from a wide range of sources. While this support can be financial and
non-financial, we know relatively little about the non-financial support
donors provide. Donors’ words can have substantial positive and
negative effects on sufferers; however, donors are also often limited in
the extent to which they can provide relevant support due to
unfamiliarity with sufferers’ lives. Therefore, it is important to investigate
the messages donors leave on campaign pages. In this inductive study,
we investigate online responses to a school shooting to explain how
donors’ responses to charitable crowdfunding campaigns manifest. The
emergent crowdfunding model of public displays of compassion suggests
two core types of responses depending on the nature of the public
appeal. Our insights extend the boundaries of the theory on charitable
crowdfunding by illustrating the benefits of relaxing implicit assumptions
regarding the nature of value creation and the uniformity of donor
responses. |
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