Implications of Mass Customisation for Operations Management: An Exploratory Survey
This paper reports the results of a survey conducted to explore issues surrounding mass customization and in particular its implications for operations management. The findings cover the market changes driving customization, the methods used to provide customized goods, the positive and negative eff...
| Main Authors: | , |
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| Format: | Journal article |
| Published: |
1999
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| _version_ | 1826306184696561664 |
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| author | Westbrook, R Åhstrom, P |
| author_facet | Westbrook, R Åhstrom, P |
| author_sort | Westbrook, R |
| collection | OXFORD |
| description | This paper reports the results of a survey conducted to explore issues surrounding mass customization and in particular its implications for operations management. The findings cover the market changes driving customization, the methods used to provide customized goods, the positive and negative effects of customization, and the difficulties of implementation. There are shown to be important implications for operations management in a strategy of mass customization, and thus substantial scope for further research by operations management academics. |
| first_indexed | 2024-03-07T06:44:06Z |
| format | Journal article |
| id | oxford-uuid:fa496b77-8820-4cfa-ac37-7150f40cd1b2 |
| institution | University of Oxford |
| last_indexed | 2024-03-07T06:44:06Z |
| publishDate | 1999 |
| record_format | dspace |
| spelling | oxford-uuid:fa496b77-8820-4cfa-ac37-7150f40cd1b22022-03-27T13:04:33ZImplications of Mass Customisation for Operations Management: An Exploratory SurveyJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:fa496b77-8820-4cfa-ac37-7150f40cd1b2Saïd Business School - Eureka1999Westbrook, RÅhstrom, PThis paper reports the results of a survey conducted to explore issues surrounding mass customization and in particular its implications for operations management. The findings cover the market changes driving customization, the methods used to provide customized goods, the positive and negative effects of customization, and the difficulties of implementation. There are shown to be important implications for operations management in a strategy of mass customization, and thus substantial scope for further research by operations management academics. |
| spellingShingle | Westbrook, R Åhstrom, P Implications of Mass Customisation for Operations Management: An Exploratory Survey |
| title | Implications of Mass Customisation for Operations Management: An Exploratory Survey |
| title_full | Implications of Mass Customisation for Operations Management: An Exploratory Survey |
| title_fullStr | Implications of Mass Customisation for Operations Management: An Exploratory Survey |
| title_full_unstemmed | Implications of Mass Customisation for Operations Management: An Exploratory Survey |
| title_short | Implications of Mass Customisation for Operations Management: An Exploratory Survey |
| title_sort | implications of mass customisation for operations management an exploratory survey |
| work_keys_str_mv | AT westbrookr implicationsofmasscustomisationforoperationsmanagementanexploratorysurvey AT ahstromp implicationsofmasscustomisationforoperationsmanagementanexploratorysurvey |