Platform-based business model and entrepreneurs from Base of the Pyramid
Technological progress and the rise of short video platforms have created new possibilities for the marginalized communities. This paper explores how such platform-based business model innovation can foster entrepreneurship from the base of the pyramid (BOP) and include poor people into value creati...
| Prif Awduron: | , , , |
|---|---|
| Fformat: | Journal article |
| Iaith: | English |
| Cyhoeddwyd: |
Elsevier
2022
|