Evaluating global interest in biodiversity and conservation

The first target of the Convention for Biological Diversity (Aichi target 1) was to increase public awareness of the values of biodiversity and actions needed to conserve it-a key prerequisite for other conservation targets. Monitoring success in achieving this target at a global scale has been diff...

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Main Authors: de Oliveira Caetano, GH, Vardi, R, Jarić, I, Correia, RA, Roll, U, Veríssimo, D
Format: Journal article
Language:English
Published: Wiley 2023
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author de Oliveira Caetano, GH
Vardi, R
Jarić, I
Correia, RA
Roll, U
Veríssimo, D
author_facet de Oliveira Caetano, GH
Vardi, R
Jarić, I
Correia, RA
Roll, U
Veríssimo, D
author_sort de Oliveira Caetano, GH
collection OXFORD
description The first target of the Convention for Biological Diversity (Aichi target 1) was to increase public awareness of the values of biodiversity and actions needed to conserve it-a key prerequisite for other conservation targets. Monitoring success in achieving this target at a global scale has been difficult; however, increased digitization of human life in recent decades has made it easier to measure people's interests at an unprecedented scale and allows for a more comprehensive evaluation of Aichi target 1 than previously attempted. We used Google search volume data for over a thousand search terms related to different aspects of biodiversity and conservation to evaluate global interest in biodiversity and its conservation. We also investigated the correlation of interest in biodiversity and conservation across countries to variables related to biodiversity, economy, demography, research, education, internet use, and presence of environmental organizations. From 2013 to 2020, global searches for biodiversity components increased, driven mostly by searches for charismatic fauna (59% of searches were for mammal species). Searches for conservation actions, driven mostly by searches for national parks, decreased since 2019, likely due to the COVID-19 pandemic. Economic inequality was negatively correlated with interest in biodiversity and conservation, whereas purchasing power was indirectly positively correlated with higher levels of education and research. Our results suggest partial success toward achieving Aichi target 1 in that interest in biodiversity increased widely, but not for conservation. We suggest that increased outreach and education efforts aimed at neglected aspects of biodiversity and conservation are still needed. Popular topics in biodiversity and conservation could be leveraged to increase awareness of other topics with attention to local socioeconomic contexts.
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spelling oxford-uuid:fd5d87ed-23f5-4c0e-acfd-0949b255929f2023-12-07T06:16:09ZEvaluating global interest in biodiversity and conservationJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:fd5d87ed-23f5-4c0e-acfd-0949b255929fEnglishSymplectic ElementsWiley2023de Oliveira Caetano, GHVardi, RJarić, ICorreia, RARoll, UVeríssimo, DThe first target of the Convention for Biological Diversity (Aichi target 1) was to increase public awareness of the values of biodiversity and actions needed to conserve it-a key prerequisite for other conservation targets. Monitoring success in achieving this target at a global scale has been difficult; however, increased digitization of human life in recent decades has made it easier to measure people's interests at an unprecedented scale and allows for a more comprehensive evaluation of Aichi target 1 than previously attempted. We used Google search volume data for over a thousand search terms related to different aspects of biodiversity and conservation to evaluate global interest in biodiversity and its conservation. We also investigated the correlation of interest in biodiversity and conservation across countries to variables related to biodiversity, economy, demography, research, education, internet use, and presence of environmental organizations. From 2013 to 2020, global searches for biodiversity components increased, driven mostly by searches for charismatic fauna (59% of searches were for mammal species). Searches for conservation actions, driven mostly by searches for national parks, decreased since 2019, likely due to the COVID-19 pandemic. Economic inequality was negatively correlated with interest in biodiversity and conservation, whereas purchasing power was indirectly positively correlated with higher levels of education and research. Our results suggest partial success toward achieving Aichi target 1 in that interest in biodiversity increased widely, but not for conservation. We suggest that increased outreach and education efforts aimed at neglected aspects of biodiversity and conservation are still needed. Popular topics in biodiversity and conservation could be leveraged to increase awareness of other topics with attention to local socioeconomic contexts.
spellingShingle de Oliveira Caetano, GH
Vardi, R
Jarić, I
Correia, RA
Roll, U
Veríssimo, D
Evaluating global interest in biodiversity and conservation
title Evaluating global interest in biodiversity and conservation
title_full Evaluating global interest in biodiversity and conservation
title_fullStr Evaluating global interest in biodiversity and conservation
title_full_unstemmed Evaluating global interest in biodiversity and conservation
title_short Evaluating global interest in biodiversity and conservation
title_sort evaluating global interest in biodiversity and conservation
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