The role of digital and social media marketing in consumer behavior
This article reviews recently published research about consumers in digital and social media marketing settings. Five themes are identified: (i) consumer digital culture, (ii) responses to digital advertising, (iii) effects of digital environments on consumer behavior, (iv) mobile environments, and...
| Huvudupphovsman: | |
|---|---|
| Materialtyp: | Journal article |
| Språk: | English |
| Publicerad: |
Elsevier
2015
|