The role of digital and social media marketing in consumer behavior

The role of digital and social media marketing in consumer behavior

This article reviews recently published research about consumers in digital and social media marketing settings. Five themes are identified: (i) consumer digital culture, (ii) responses to digital advertising, (iii) effects of digital environments on consumer behavior, (iv) mobile environments, and...

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Chi tiết về thư mục
Tác giả chính:	Stephen, AT
Định dạng:	Journal article
Ngôn ngữ:	English
Được phát hành:	Elsevier 2015

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