The role of digital and social media marketing in consumer behavior

The role of digital and social media marketing in consumer behavior

This article reviews recently published research about consumers in digital and social media marketing settings. Five themes are identified: (i) consumer digital culture, (ii) responses to digital advertising, (iii) effects of digital environments on consumer behavior, (iv) mobile environments, and...

書目詳細資料
主要作者:	Stephen, AT
格式:	Journal article
語言:	English
出版:	Elsevier 2015

相似書籍

The influence of digital marketing and social media marketing on consumer buying behavior
由: Barbara Olga Antczak
出版: (2024-06-01)

THE INFLUENCE OF DIGITAL AND SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOUR
由: Komalpreet Kaur
出版: (2023-06-01)

The role of social media marketing in consumer behaviour
由: Ziyadin Sayabek, et al.
出版: (2019-01-01)

Consumer behavior on the media market
由: Martin Přibyl, et al.
出版: (2009-01-01)

DIGITAL MARKETING: CONSUMER BEHAVIOR
由: G. V. Butkovskaya, et al.
出版: (2019-06-01)

The mediating effect of trust on consumer behavior in social media marketing environments
由: Aloka Karunasingha, et al.
出版: (2022-12-01)

The Effect of Social Media E-Marketing Towards Consumers Shopping Behavior
由: Arius Krypton, et al.
出版: (2018-12-01)

Impact of Digital Marketing on Consumer Behavior
由: Li Jiaqing
出版: (2024-01-01)

Social Media vs Traditional Media on Consumer Buying Behavior: The Mediating Role of Consumer Brand Perception
由: Sarwat Liaquat, et al.
出版: (2021-12-01)

The influence of social media content marketing on consumer engagement: A mediating of the role of consumer cognition
由: Amged Saleh Shkeer, et al.
出版: (2024-01-01)

Prioritizing Factors Affecting Consumer-Buying Behavior in Online Social Media Marketing
由: Reyhaneh Toudeh Bahambari, et al.
出版: (2024-07-01)

Tourist behaviour: The role of digital marketing and social media
由: Barış Armutcu, et al.
出版: (2023-10-01)

Effect of Digital Automation in Media on Young Consumer’s Behavior
由: Irina V. Mkrtumova, et al.
出版: (2024-10-01)

Impact of Pharmaceutical Digital Marketing on Consumer Behaviors in Sari
由: Niusha Esmaealzadeh, et al.
出版: (2023-08-01)

The Impact of Digital Marketing vs. Traditional Marketing on Consumer Buying Behavior
由: Shpresa Mehmeti-Bajrami, et al.
出版: (2022-09-01)

A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION
由: Sufrin Hannan, et al.
出版: (2023-09-01)

Analysis of Consumer Recommendation Behavior and Market Equilibrium in E-Commerce from the Perspective of Social Media
由: Hongtao Jiang, et al.
出版: (2023-01-01)

Social Media Marketing and Emergence of Aspirational Brand Luxury: Female Consumers’ Buying Behavior in Pakistan
由: Malik Adnan, et al.
出版: (2020-03-01)

The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand
由: Hamid Khodadad Hosseini, et al.
出版: (2018-08-01)

Impact of Social Media Marketing on Consumer Purchasing Intention: Mediating Role of Consumer Engagement. Insights from the University Students
由: Jameel Ahmed Khan Hakro, et al.
出版: (2023-09-01)

The Digital Music Market: a study of Brazilian consumers’ behavior
由: João Paulo Capelli Martins, et al.
出版: (2014-12-01)

Market Penetration Strategy through Social Media Marketing to Create Consumer Loyalty
由: Gema Merdeka Goeyardi, et al.
出版: (2022-11-01)

THE IMPACT OF SOCIAL MEDIA ON CONSUMERS: ANALYSIS OF TRENDS AND MARKETING STRATEGIES
由: Natalia Nazarenko, et al.
出版: (2024-06-01)

Consumer loyalty of Indonesia e-commerce SMEs: The role of social media marketing and customer satisfaction
由: Suharto Suharto, et al.
出版: (2022-01-01)

Retracted: Analysis of Consumer Recommendation Behavior and Market Equilibrium in E-Commerce from the Perspective of Social Media
由: Advances in Multimedia
出版: (2023-01-01)

The Prediction of Consumer Behavior from Social Media Activities
由: Nada Ali Hakami, et al.
出版: (2022-08-01)

Impact of Social Media Storytelling on Moroccan Consumer Behavior
由: Haitham Nahi, et al.
出版: (2023-12-01)

DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS
由: Dejan Dašić, et al.
出版: (2023-12-01)

Consumer Behavior and Marketing /
由: Reyes, Matthew, editor
出版: (2020)

The influence of social media marketing on brand loyalty and intention to use among young Vietnamese consumers of digital banking
由: Nguyen Minh Sang
出版: (2023-10-01)

Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review
由: Rahime Zaman Fashami, et al.
出版: (2022-12-01)

Marketing Through Social Networks - Analysis of the Presence in Social Media of Romanian Consumers
由: Raluca-Giorgiana Chivu (Popa), et al.
出版: (2021-01-01)

Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights
由: Valter Afonso Vieira, et al.
出版: (2023-08-01)

The challenges of digital marketing of food products towards the behavior of young consumers
由: Norbert Kawęcki
出版: (2022-06-01)

Features of the financial services market and consumer behavior on it in the context of digital transformation
由: O. V. Firsanova, et al.
出版: (2021-12-01)

Exploratory Study of the Impact of Social Media Marketing on Consumer Purchase Intention
由: Tayyaba Noreen, et al.
出版: (2015-10-01)

The influence of brand marketing on consumers’ emotion in mobile social media environment
由: Xingjie He, et al.
出版: (2022-07-01)

Digital wine marketing: Social media marketing for the wine industry
由: Viana Natália Andrade
出版: (2016-01-01)

Roles of Brand Benefits and Relationship Commitment in Consumers’ Social Media Behavior around Sustainable Fashion
由: Tae Rang Choi, et al.
出版: (2023-05-01)

Editorial: Understanding social and psychological effects of social media on contemporary digital consumers
由: Kevin J. Zeng, et al.
出版: (2023-09-01)