The role of digital and social media marketing in consumer behavior
This article reviews recently published research about consumers in digital and social media marketing settings. Five themes are identified: (i) consumer digital culture, (ii) responses to digital advertising, (iii) effects of digital environments on consumer behavior, (iv) mobile environments, and...
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| Médium: | Journal article |
| Jazyk: | English |
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Elsevier
2015
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