Social media and luxury
Social media is a place where billions of people around the world each day communicate, interact, create content, share information, seek entertainment (and entertain others), and consume and share news. For businesses, including the luxury industry, social media is now an important tool for adverti...
Tác giả chính: | Stephen, A |
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Tác giả khác: | Morhart, F |
Định dạng: | Book section |
Ngôn ngữ: | English |
Được phát hành: |
Edward Elgar Publishing
2020
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Những quyển sách tương tự
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Antecedents and consequences of luxury brand engagement in social media
Bằng: Amélia Brandão, et al.
Được phát hành: (2019-09-01) -
Social Media Marketing Efforts of Luxury Brands on Instagram
Bằng: Simona VINEREAN, et al.
Được phát hành: (2019-12-01) -
The intersection of social media and customer retention in the luxury beauty industry
Bằng: Stokinger, Ellen, et al.
Được phát hành: (2018) -
Social media and customer retention: implications for the luxury beauty industry
Bằng: Stokinger, Ellen, et al.
Được phát hành: (2018) -
Leveraging a luxury fashion brand through social media
Bằng: Maria Teresa Romão, et al.
Được phát hành: (2019-01-01)