An Expectation-Based Approach to Explaining the Crossmodal Influence of Color on Orthonasal Odor Identification: The Influence of Expertise

In a previous series of experiments, the present authors demonstrated that when people are asked to identify the flavors of various drinks on the basis of orthonasal olfactory cues, their judgments are sometimes influenced by the colors of the drinks. Here, we explored the role that expertise plays...

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Bibliographic Details
Main Authors: Shankar, M, Simons, C, Shiv, B, McClure, S, Spence, C
Format: Journal article
Language:English
Published: 2010

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