Raising search costs to deter window shopping can increase profits and welfare

Raising search costs to deter window shopping can increase profits and welfare

Consumers tend to browse products they are interested in and firms often invest resources in selling to them. A consequence, I show, is that it is optimal for a firm to increase the cost of browsing (even though this drives away potential customers) because doing so allows it to target sales efforts...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter:	Taylor, G
Format:	Journal article
Sprog:	English
Udgivet:	Wiley 2017

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