Valence attacks harm the electoral performance of the left but not the right

During election campaigns, parties attack each other’s non-ideological traits such as competence and integrity. However, it is unclear to what extent valence attacks reduce voter support for the target party. Drawing from theories on left-right personality and associated cognitive flexibility, we ar...

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Bibliographic Details
Main Authors: Jung, JH, Tavits, M
Format: Journal article
Language:English
Published: University of Chicago Press 2020

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