A study of food festival loyalty / Zurinawati Mohi
Food festivals are growing in popularity and warrant in-depth stud-ies of festival visitors. The study of food festivals is now an important and prolific area of tourism research enquiry. The aim of this study is to fill the conceptual gap by examining the interrelationships be-tween festival loyalt...
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| Format: | Article |
| Language: | English |
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2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/20606/1/AJ_ZURINAWATI%20MOHI%20JTHCA%2013.pdf |
| _version_ | 1825735421764567040 |
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| author | Mohi, Zurinawati |
| author_facet | Mohi, Zurinawati |
| author_sort | Mohi, Zurinawati |
| collection | UITM |
| description | Food festivals are growing in popularity and warrant in-depth stud-ies of festival visitors. The study of food festivals is now an important and prolific area of tourism research enquiry. The aim of this study is to fill the conceptual gap by examining the interrelationships be-tween festival loyalty and its related constructs, in order to gain an improved understanding of visitors’ loyalty towards food festivals in Macau. The proposed hypothetical modelling the food festival would facilitate further researches into the dynamics of tourism and offer guidelines for practitioners as they constantly strive to provide the best experience for visitors to return or revisit the food festival. |
| first_indexed | 2024-03-06T01:46:51Z |
| format | Article |
| id | uitm.eprints-0606 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:46:51Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | uitm.eprints-06062018-07-17T05:21:44Z https://ir.uitm.edu.my/id/eprint/20606/ A study of food festival loyalty / Zurinawati Mohi jthca Mohi, Zurinawati Nutrition. Foods and food supply Food service Food festivals are growing in popularity and warrant in-depth stud-ies of festival visitors. The study of food festivals is now an important and prolific area of tourism research enquiry. The aim of this study is to fill the conceptual gap by examining the interrelationships be-tween festival loyalty and its related constructs, in order to gain an improved understanding of visitors’ loyalty towards food festivals in Macau. The proposed hypothetical modelling the food festival would facilitate further researches into the dynamics of tourism and offer guidelines for practitioners as they constantly strive to provide the best experience for visitors to return or revisit the food festival. 2013 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/20606/1/AJ_ZURINAWATI%20MOHI%20JTHCA%2013.pdf A study of food festival loyalty / Zurinawati Mohi. (2013) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>, 5 (2). pp. 30-43. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Nutrition. Foods and food supply Food service Mohi, Zurinawati A study of food festival loyalty / Zurinawati Mohi |
| title | A study of food festival loyalty / Zurinawati Mohi |
| title_full | A study of food festival loyalty / Zurinawati Mohi |
| title_fullStr | A study of food festival loyalty / Zurinawati Mohi |
| title_full_unstemmed | A study of food festival loyalty / Zurinawati Mohi |
| title_short | A study of food festival loyalty / Zurinawati Mohi |
| title_sort | study of food festival loyalty zurinawati mohi |
| topic | Nutrition. Foods and food supply Food service |
| url | https://ir.uitm.edu.my/id/eprint/20606/1/AJ_ZURINAWATI%20MOHI%20JTHCA%2013.pdf |
| work_keys_str_mv | AT mohizurinawati astudyoffoodfestivalloyaltyzurinawatimohi AT mohizurinawati studyoffoodfestivalloyaltyzurinawatimohi |