Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi

This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distribute...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Amrahi, Amirul Muidz, Mohd Radzi, Salleh
Formáid: Alt
Teanga:English
Foilsithe / Cruthaithe: 2014
Ábhair:
Rochtain ar líne:https://ir.uitm.edu.my/id/eprint/20613/1/AJ_AMIRUL%20MUIDZ%20AMRAHI%20JTHCA%2014.pdf
Cur síos
Achoimre:This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distributed to all 5 star hotels in Kuala Lumpur official Facebook fan page using an online survey provider. From the findings, it was found that there is a significant relationship between hotel internet marketing channels and purchase decision. This paper only focused on 5 star hotels in Kuala Lumpur, and it is suggested that the study could be conducted covering all 5star hotels in Malaysia for a better scenario of the industry.