Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi
This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distribute...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/20613/1/AJ_AMIRUL%20MUIDZ%20AMRAHI%20JTHCA%2014.pdf |
| _version_ | 1796901218066366464 |
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| author | Amrahi, Amirul Muidz Mohd Radzi, Salleh |
| author_facet | Amrahi, Amirul Muidz Mohd Radzi, Salleh |
| author_sort | Amrahi, Amirul Muidz |
| collection | UITM |
| description | This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distributed to all 5 star hotels in Kuala Lumpur official Facebook fan page using an online survey provider. From the findings, it was found that there is a significant relationship between hotel internet marketing channels and purchase decision. This paper only focused on 5 star hotels in Kuala Lumpur, and it is suggested that the study could be conducted covering all 5star hotels in Malaysia for a better scenario of the industry. |
| first_indexed | 2024-03-06T01:46:52Z |
| format | Article |
| id | uitm.eprints-0613 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:46:52Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | uitm.eprints-06132018-07-17T04:50:16Z https://ir.uitm.edu.my/id/eprint/20613/ Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi jthca Amrahi, Amirul Muidz Mohd Radzi, Salleh Hospitality industry. Hotels, clubs, restaurants, etc. Food service Building operation and housekeeping This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distributed to all 5 star hotels in Kuala Lumpur official Facebook fan page using an online survey provider. From the findings, it was found that there is a significant relationship between hotel internet marketing channels and purchase decision. This paper only focused on 5 star hotels in Kuala Lumpur, and it is suggested that the study could be conducted covering all 5star hotels in Malaysia for a better scenario of the industry. 2014 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/20613/1/AJ_AMIRUL%20MUIDZ%20AMRAHI%20JTHCA%2014.pdf Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi. (2014) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>, 6 (2). pp. 22-31. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Hospitality industry. Hotels, clubs, restaurants, etc. Food service Building operation and housekeeping Amrahi, Amirul Muidz Mohd Radzi, Salleh Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi |
| title | Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi |
| title_full | Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi |
| title_fullStr | Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi |
| title_full_unstemmed | Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi |
| title_short | Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi |
| title_sort | hotel internet marketing channels and purchase decision amirul muidz amrahi and salleh mohd radzi |
| topic | Hospitality industry. Hotels, clubs, restaurants, etc. Food service Building operation and housekeeping |
| url | https://ir.uitm.edu.my/id/eprint/20613/1/AJ_AMIRUL%20MUIDZ%20AMRAHI%20JTHCA%2014.pdf |
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