Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee
The purpose of this article is to identify the local functional food attributes and literature on their relationship with customer satisfaction. Quality functional food attributes can provide a powerful competitive advantage towards consumer behavior. The literature indicated that the impact of loca...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/20640/1/AJ_FADZILAH%20MOHD%20SHARIFF%20JTHCA%20B%2016.pdf |
| _version_ | 1825735427641835520 |
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| author | Mohd Shariff, Fadzilah Ahmad Sapawi, Dg. Khairunisa Wee, Hassnah |
| author_facet | Mohd Shariff, Fadzilah Ahmad Sapawi, Dg. Khairunisa Wee, Hassnah |
| author_sort | Mohd Shariff, Fadzilah |
| collection | UITM |
| description | The purpose of this article is to identify the local functional food attributes and literature on their relationship with customer satisfaction. Quality functional food attributes can provide a powerful competitive advantage towards consumer behavior. The literature indicated that the impact of local functional food taste, appearance and functionality are influenced with customer satisfaction. The study proposes six propositions, focusing on the local functional food attributes which correspond with customer satisfaction. It is believed that this article will provide clear insights into how local functional food attributes affect satisfaction. The assessment is vital as customer satisfaction is the key ingredient in capturing customer loyalty and the retention of purchase. |
| first_indexed | 2024-03-06T01:46:57Z |
| format | Article |
| id | uitm.eprints-0640 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:46:57Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | uitm.eprints-06402018-07-17T02:59:52Z https://ir.uitm.edu.my/id/eprint/20640/ Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee jthca Mohd Shariff, Fadzilah Ahmad Sapawi, Dg. Khairunisa Wee, Hassnah Nutrition. Foods and food supply Food service The purpose of this article is to identify the local functional food attributes and literature on their relationship with customer satisfaction. Quality functional food attributes can provide a powerful competitive advantage towards consumer behavior. The literature indicated that the impact of local functional food taste, appearance and functionality are influenced with customer satisfaction. The study proposes six propositions, focusing on the local functional food attributes which correspond with customer satisfaction. It is believed that this article will provide clear insights into how local functional food attributes affect satisfaction. The assessment is vital as customer satisfaction is the key ingredient in capturing customer loyalty and the retention of purchase. 2016 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/20640/1/AJ_FADZILAH%20MOHD%20SHARIFF%20JTHCA%20B%2016.pdf Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee. (2016) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>, 8 (2). pp. 45-54. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Nutrition. Foods and food supply Food service Mohd Shariff, Fadzilah Ahmad Sapawi, Dg. Khairunisa Wee, Hassnah Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee |
| title | Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee |
| title_full | Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee |
| title_fullStr | Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee |
| title_full_unstemmed | Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee |
| title_short | Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee |
| title_sort | malaysian local functional food attributes and customer satisfaction fadzilah mohd shariff dg khairunisa ahmad sapawi and hassnah wee |
| topic | Nutrition. Foods and food supply Food service |
| url | https://ir.uitm.edu.my/id/eprint/20640/1/AJ_FADZILAH%20MOHD%20SHARIFF%20JTHCA%20B%2016.pdf |
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