The extrinsic factors affecting food preferences among Generation Y / Nurul Aida Samsudin ... [et al.]
Diet related diseases are due to poor food selection, and changes in lifestyle and these include cardiovascular disease and obesity. The prevalence of obesity in Malaysia had doubled up in the last decade, and this has affected general health and lifestyle of Malaysian. This study examined the main...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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UiTM Press
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/20650/1/AJ_NURUL%20AIDA%20SAMSUDIN%20JTHCA%20B%2017.pdf |
| _version_ | 1796901224410251264 |
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| author | Samsudin, Nurul Aida Tamby Chik, Chemah Azman, Farah Nurshaheera Bachok, Sabaianah |
| author_facet | Samsudin, Nurul Aida Tamby Chik, Chemah Azman, Farah Nurshaheera Bachok, Sabaianah |
| author_sort | Samsudin, Nurul Aida |
| collection | UITM |
| description | Diet related diseases are due to poor food selection, and changes in lifestyle and these include cardiovascular disease and obesity. The prevalence of obesity in Malaysia had doubled up in the last decade, and this has affected general health and lifestyle of Malaysian. This study examined the main factors that influenced Generation Y’s food preferences in Malaysia. The survey had been conducted in Shah Alam and Puncak Alam, Selangor and had focused on three extrinsic factors; marketing, social and economic and food sensory attributes; as the influencing attributes for Generation Y food preferences. Two hundred fifty usable questionnaires had been used for analysis using SPSS version 20. Most of the respondents agreed that food sensory attributes (M = 4.080) are the main factor influencing their food preferences. Additionally, the results showed that food sensory attributes (β= .354) are the strongest attributes that influence Generation Y’s food preferences. The emphasis of producing food with high palatability has taken its toll on the society. Therefore specific measures need to be a plan to encounter this situation. This finding hoped to provide some input for government and food industry planning for future types of food that could resolve the obesity issues, especially among the younger generations. |
| first_indexed | 2024-03-06T01:46:58Z |
| format | Article |
| id | uitm.eprints-0650 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:46:58Z |
| publishDate | 2017 |
| publisher | UiTM Press |
| record_format | dspace |
| spelling | uitm.eprints-06502018-07-17T01:57:41Z https://ir.uitm.edu.my/id/eprint/20650/ The extrinsic factors affecting food preferences among Generation Y / Nurul Aida Samsudin ... [et al.] jthca Samsudin, Nurul Aida Tamby Chik, Chemah Azman, Farah Nurshaheera Bachok, Sabaianah Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Diet related diseases are due to poor food selection, and changes in lifestyle and these include cardiovascular disease and obesity. The prevalence of obesity in Malaysia had doubled up in the last decade, and this has affected general health and lifestyle of Malaysian. This study examined the main factors that influenced Generation Y’s food preferences in Malaysia. The survey had been conducted in Shah Alam and Puncak Alam, Selangor and had focused on three extrinsic factors; marketing, social and economic and food sensory attributes; as the influencing attributes for Generation Y food preferences. Two hundred fifty usable questionnaires had been used for analysis using SPSS version 20. Most of the respondents agreed that food sensory attributes (M = 4.080) are the main factor influencing their food preferences. Additionally, the results showed that food sensory attributes (β= .354) are the strongest attributes that influence Generation Y’s food preferences. The emphasis of producing food with high palatability has taken its toll on the society. Therefore specific measures need to be a plan to encounter this situation. This finding hoped to provide some input for government and food industry planning for future types of food that could resolve the obesity issues, especially among the younger generations. UiTM Press 2017 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/20650/1/AJ_NURUL%20AIDA%20SAMSUDIN%20JTHCA%20B%2017.pdf The extrinsic factors affecting food preferences among Generation Y / Nurul Aida Samsudin ... [et al.]. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>, 9. pp. 41-49. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Samsudin, Nurul Aida Tamby Chik, Chemah Azman, Farah Nurshaheera Bachok, Sabaianah The extrinsic factors affecting food preferences among Generation Y / Nurul Aida Samsudin ... [et al.] |
| title | The extrinsic factors affecting food preferences among Generation Y / Nurul Aida Samsudin ... [et al.] |
| title_full | The extrinsic factors affecting food preferences among Generation Y / Nurul Aida Samsudin ... [et al.] |
| title_fullStr | The extrinsic factors affecting food preferences among Generation Y / Nurul Aida Samsudin ... [et al.] |
| title_full_unstemmed | The extrinsic factors affecting food preferences among Generation Y / Nurul Aida Samsudin ... [et al.] |
| title_short | The extrinsic factors affecting food preferences among Generation Y / Nurul Aida Samsudin ... [et al.] |
| title_sort | extrinsic factors affecting food preferences among generation y nurul aida samsudin et al |
| topic | Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service |
| url | https://ir.uitm.edu.my/id/eprint/20650/1/AJ_NURUL%20AIDA%20SAMSUDIN%20JTHCA%20B%2017.pdf |
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