Social media information and hotel selection: Integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad
The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the hospita...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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UiTM Press
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/20653/1/AJ_DAYANG%20NADIAH%20ABANG%20OTHMAN%20JTHCA%2017.pdf |