Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal
Bumiputera SME Company is getting more and more by the help of Malaysian government. As we already know, government provides several incentives to encourage the Bumiputera to open up business. Here, the research is done on one of Bumiputera SME Company which is Lekor Shop (M) Sdn. Bhd. They have...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/20770/1/PPb_CHATILA%20%40%20NUR%20ASYHIKIN%20JAMAL%20M%20BM%2007_5.pdf |
| _version_ | 1825735445544173568 |
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| author | Jamal, Chatila @ Nur Asyhikin |
| author_facet | Jamal, Chatila @ Nur Asyhikin |
| author_sort | Jamal, Chatila @ Nur Asyhikin |
| collection | UITM |
| description | Bumiputera SME Company is getting more and more by the help of Malaysian government. As we already know, government provides several incentives to encourage the Bumiputera to open up business. Here, the research is done on one of Bumiputera SME Company which is Lekor Shop (M) Sdn. Bhd.
They have been in the market for almost four years now and them currently experiencing the decrease of their sales. The company product is Keropok Lekor Crispy which is different than other keropok lekor in Malaysian market due to the introduction of new concept of keropok lekor. Besides that, Menara TM's customer has stopped their order of Keropok Lekor Crispy after two weeks of their subscription. This is because they are not satisfied with the product where what they expect is different than what they have
perceived.
In this study, we used questionnaire to identify their expectations and perceptions towards Lekor Shop's Keropok Lekor Crispy. Based on Frequency and Descriptive Statistic, a clear finding and results are observed. The finding showed overall customers' expectation and perception towards the product. The used of Paired Sample Test, will show whether the customer are satisfied with the product. |
| first_indexed | 2024-03-06T01:47:13Z |
| format | Student Project |
| id | uitm.eprints-0770 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:47:13Z |
| publishDate | 2007 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-07702018-08-14T02:55:32Z https://ir.uitm.edu.my/id/eprint/20770/ Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal Jamal, Chatila @ Nur Asyhikin Small business. Medium-sized business Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Bumiputera SME Company is getting more and more by the help of Malaysian government. As we already know, government provides several incentives to encourage the Bumiputera to open up business. Here, the research is done on one of Bumiputera SME Company which is Lekor Shop (M) Sdn. Bhd. They have been in the market for almost four years now and them currently experiencing the decrease of their sales. The company product is Keropok Lekor Crispy which is different than other keropok lekor in Malaysian market due to the introduction of new concept of keropok lekor. Besides that, Menara TM's customer has stopped their order of Keropok Lekor Crispy after two weeks of their subscription. This is because they are not satisfied with the product where what they expect is different than what they have perceived. In this study, we used questionnaire to identify their expectations and perceptions towards Lekor Shop's Keropok Lekor Crispy. Based on Frequency and Descriptive Statistic, a clear finding and results are observed. The finding showed overall customers' expectation and perception towards the product. The used of Paired Sample Test, will show whether the customer are satisfied with the product. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/20770/1/PPb_CHATILA%20%40%20NUR%20ASYHIKIN%20JAMAL%20M%20BM%2007_5.pdf Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal. (2007) [Student Project] <http://terminalib.uitm.edu.my/20770.pdf> (Unpublished) |
| spellingShingle | Small business. Medium-sized business Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Jamal, Chatila @ Nur Asyhikin Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal |
| title | Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal |
| title_full | Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal |
| title_fullStr | Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal |
| title_full_unstemmed | Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal |
| title_short | Customer satisfaction towards Lekor Shop product: research on end users of Menara TM / Chatila @ Nur Asyhikin Jamal |
| title_sort | customer satisfaction towards lekor shop product research on end users of menara tm chatila nur asyhikin jamal |
| topic | Small business. Medium-sized business Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/20770/1/PPb_CHATILA%20%40%20NUR%20ASYHIKIN%20JAMAL%20M%20BM%2007_5.pdf |
| work_keys_str_mv | AT jamalchatilanurasyhikin customersatisfactiontowardslekorshopproductresearchonendusersofmenaratmchatilanurasyhikinjamal |