The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
In this modern day business environment, the business world is getting more competitive and aggressive each day. Business competes with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent in...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | https://ir.uitm.edu.my/id/eprint/20901/1/PPb_MOHD%20FARIHAN%20MUSTAFA%20KAMAL%20M%20BM%2008_5.pdf |