Explaining store behavioral loyalty: the antecedents and roles of store image, self-image, and social and environment image in the fashion industry / Jamaliah Mohd. Yusof, Prof. Madya Dr. Rosidah Musa and Prof. Madya Dr. Sofiah Abd Rahman
This study was mainly aimed at understanding the perceptions of Malaysian consumers to the image of the store which in turn examined its effect on store loyalty. Self-Congruity theory was employed as a theoretical foundation for developing the present conceptual model. More significantly, this study...
| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institute (RMI)
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21002/1/LP_JAMALIAH%20MOHD%20YUSOF%20RMI%2010_5.pdf |