The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz
The purpose of this study was to to identify the factor that causes the intention to purchase imitation apparels among Generation Y. The dependent variable in this research is the intention to purchase imitation apparel which is measured by independent variables such attitudes, perceived behavioral...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21027/1/PPb_MUHAMMAD%20ZAHIRUL%20HAKIM%20ABD%20AZIZ%20M%20BM%2018_5.pdf |