Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris
Luxury brands are said to have high income elasticity of demand, as people become wealthier, they will buy more and more of the luxury good. Somehow, income elasticity of demand is not constant with respect to income, as it may change sign at different levels of income. That is to say, a luxury bran...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21195/1/PPb_NURFAZLIANA%20IDRIS%20M%20BM%2018_5.pdf |