The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi
Extreme competition in the business environment forces firms to look for the best tactic to attract and create brand loyalty. Online brand community is a strategy used by many firms to maintain brand loyalty. Good implementation of online brand community characteristics strategies will result in qua...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21201/1/PPb_NURSAIDA%20ALINA%20MOHAMMAD%20SAIRI%20M%20BM%2018_5.pdf |