The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid
This study aims to examine the impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka. The research is based on a sample of 150 respondents and the key objective to examine how ambient conditions, cleanliness and spatial layout and functionality influence cust...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21213/1/PPb_NURUL%20AMIRAH%20KHALID%20M%20BM%2018_5.pdf |
| _version_ | 1825735526141919232 |
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| author | Khalid, Nurul Amirah |
| author_facet | Khalid, Nurul Amirah |
| author_sort | Khalid, Nurul Amirah |
| collection | UITM |
| description | This study aims to examine the impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka. The research is based on a sample of 150 respondents and the key objective to examine how ambient conditions, cleanliness and spatial layout and functionality influence customer satisfaction at theme restaurants. The results show that ambient conditions, cleanliness and spatial layout have significant influence towards customer satisfaction at theme restaurants. The most influential factor of servicescape dimensions towards customer satisfaction is spatial layout and functionality. |
| first_indexed | 2024-03-06T01:48:24Z |
| format | Student Project |
| id | uitm.eprints-1213 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:48:24Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-12132018-10-17T03:19:23Z https://ir.uitm.edu.my/id/eprint/21213/ The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid Khalid, Nurul Amirah Food industry and trade. Halal food industry. Certification Consumer satisfaction Customer services. Customer relations This study aims to examine the impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka. The research is based on a sample of 150 respondents and the key objective to examine how ambient conditions, cleanliness and spatial layout and functionality influence customer satisfaction at theme restaurants. The results show that ambient conditions, cleanliness and spatial layout have significant influence towards customer satisfaction at theme restaurants. The most influential factor of servicescape dimensions towards customer satisfaction is spatial layout and functionality. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21213/1/PPb_NURUL%20AMIRAH%20KHALID%20M%20BM%2018_5.pdf The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid. (2018) [Student Project] <http://terminalib.uitm.edu.my/21213.pdf> (Unpublished) |
| spellingShingle | Food industry and trade. Halal food industry. Certification Consumer satisfaction Customer services. Customer relations Khalid, Nurul Amirah The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid |
| title | The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid |
| title_full | The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid |
| title_fullStr | The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid |
| title_full_unstemmed | The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid |
| title_short | The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid |
| title_sort | impact of servicescape dimensions towards customer satisfaction at theme restaurants in melaka nurul amirah khalid |
| topic | Food industry and trade. Halal food industry. Certification Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/21213/1/PPb_NURUL%20AMIRAH%20KHALID%20M%20BM%2018_5.pdf |
| work_keys_str_mv | AT khalidnurulamirah theimpactofservicescapedimensionstowardscustomersatisfactionatthemerestaurantsinmelakanurulamirahkhalid AT khalidnurulamirah impactofservicescapedimensionstowardscustomersatisfactionatthemerestaurantsinmelakanurulamirahkhalid |