Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah

Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah

This study examines on consumer purchase intention on buying organic skin care products in Malaysia. The independent variables that are used in this study are attitude, subjective norm, perceived behavior control, consumer values and past experiences with organic skin care products. The results were...

书目详细资料
主要作者:	Abdullah, Puteri Afiqah Auni
格式:	Student Project
语言:	English
出版:	Faculty of Business and Management 2018
主题:	Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia
在线阅读:	https://ir.uitm.edu.my/id/eprint/21263/1/PPb_PUTERI%20AFIQAH%20AUNI%20M%20BM%2018_5.pdf

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