Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis
In today's market competition, retailers have to evaluate the performance in order to compete with the competitors. Therefore, researcher has made a discussion with supervisor to come out with several factors that influence the customer acceptance towards Lazaria Shop. The important factors are...
Main Author: | Abdul Azis, Shahiela Akma |
---|---|
Format: | Student Project |
Language: | English |
Published: |
Faculty of Business and Management
2005
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/21281/1/PPb_SHAHIELA%20AKMA%20ABDUL%20AZIS%20M%20BM%2005_5.pdf |
Similar Items
-
Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak
by: Abdul Razak, Arsyad
Published: (2011) -
An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff
by: Yussoff, Sofinah
Published: (2009) -
Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh
by: Md Salleh, Nor Hafizah
Published: (2009) -
The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]
by: Bohari, Abdul Manaf, et al.
Published: (2010) -
The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani
by: Abdul Rohani, Nor Fitrina
Published: (2009)