Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi
Bakery products have gained popularity in Malaysia recently. However Muslim consumers are still concerned of the safety, quality composition and the Halal concept of bakery products. They want to know the origin of the ingredient used and the way it was processed. The bakery ingredient should be tes...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21284/1/PPb_SITI%20AISHAH%20HILMI%20M%20BM%2018_5.pdf |