The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim
As we know maintaining a loyal customer is easier than gaining a new customer so most retailers are now starting to realize that the in-store displays are important in attracting customers. When a retailer presents their merchandise by putting it on a display, their goal is to turn store traffic int...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21298/1/PPb_SITI%20HAJAR%20MOHD%20KASIM%20M%20BM%2006_5.pdf |