Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin
Telekom Malaysia (TM) Berhad is the largest telecommunication company a leading regional information and communication groups, offers a comprehensive range of communication and services and solution in fixed-line, mobile, data and broadband in Malaysia. It is a near monopoly on the fixed line networ...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21305/1/PPb_SITI%20NOR%20AIN%20SHARIFFUDIN%20M%20BM%2007_5.pdf |
| _version_ | 1825735543388897280 |
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| author | Shariffudin, Siti Nor Ain |
| author_facet | Shariffudin, Siti Nor Ain |
| author_sort | Shariffudin, Siti Nor Ain |
| collection | UITM |
| description | Telekom Malaysia (TM) Berhad is the largest telecommunication company a leading regional information and communication groups, offers a comprehensive range of communication and services and solution in fixed-line, mobile, data and broadband in Malaysia. It is a near monopoly on the fixed line network and has a considerable market share of the mobile communication market after its acquisition with Celcom and X-pack. It has an Internet service provider subsidiary (TM Net) offering narrowband and broadband connectivity. Broadband connectivity is trough DSL under TM Net's Streamyx brand. Due to its near monopoly of the last mile connections, TM Net is now sole DSL broadband provider in the country.
TM Berhad founded 12 October 1984 and location at headquartered in Kuala Lumpur, Malaysia. It was formerly a government agency, Jabatan Telekom Malaysia. TM prior to its corporatization and privatization in 1987 and known as Syarikat Telekom Malaysia Berhad (STMB) but now is TM (Teiekom Malaysia) Berhad. Telekom Malaysia has officially changed its global brand from Telekom Malaysia to TM in April 2005. TM is listed on the Kuala Lumpur Stock Exchange on 9 September 1990, now known as Bursa Malaysia Securities Berhad (Bursa Securities). TM Berhad has since maintained its position amongst the top three largest listed companies on Bursa Malaysia. Till 2006 this company has RM16, 399,000,000 in operating sales and TM always makes sure give good value to its stakeholders in a highly competitive environment. TM has more 34771 employees. TM places emphasis on continuing customer service quality enhancement and innovations. |
| first_indexed | 2024-03-06T01:48:39Z |
| format | Student Project |
| id | uitm.eprints-1305 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:48:39Z |
| publishDate | 2007 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | uitm.eprints-13052019-02-25T08:11:05Z https://ir.uitm.edu.my/id/eprint/21305/ Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin Shariffudin, Siti Nor Ain Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Telekom Malaysia (TM) Berhad is the largest telecommunication company a leading regional information and communication groups, offers a comprehensive range of communication and services and solution in fixed-line, mobile, data and broadband in Malaysia. It is a near monopoly on the fixed line network and has a considerable market share of the mobile communication market after its acquisition with Celcom and X-pack. It has an Internet service provider subsidiary (TM Net) offering narrowband and broadband connectivity. Broadband connectivity is trough DSL under TM Net's Streamyx brand. Due to its near monopoly of the last mile connections, TM Net is now sole DSL broadband provider in the country. TM Berhad founded 12 October 1984 and location at headquartered in Kuala Lumpur, Malaysia. It was formerly a government agency, Jabatan Telekom Malaysia. TM prior to its corporatization and privatization in 1987 and known as Syarikat Telekom Malaysia Berhad (STMB) but now is TM (Teiekom Malaysia) Berhad. Telekom Malaysia has officially changed its global brand from Telekom Malaysia to TM in April 2005. TM is listed on the Kuala Lumpur Stock Exchange on 9 September 1990, now known as Bursa Malaysia Securities Berhad (Bursa Securities). TM Berhad has since maintained its position amongst the top three largest listed companies on Bursa Malaysia. Till 2006 this company has RM16, 399,000,000 in operating sales and TM always makes sure give good value to its stakeholders in a highly competitive environment. TM has more 34771 employees. TM places emphasis on continuing customer service quality enhancement and innovations. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21305/1/PPb_SITI%20NOR%20AIN%20SHARIFFUDIN%20M%20BM%2007_5.pdf Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. (2007) [Student Project] <http://terminalib.uitm.edu.my/21305.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shariffudin, Siti Nor Ain Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin |
| title | Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin |
| title_full | Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin |
| title_fullStr | Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin |
| title_full_unstemmed | Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin |
| title_short | Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin |
| title_sort | factors that influence customer loyalty towards telekom malaysia berhad business sales negeri sembilan siti nor ain shariffudin |
| topic | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/21305/1/PPb_SITI%20NOR%20AIN%20SHARIFFUDIN%20M%20BM%2007_5.pdf |
| work_keys_str_mv | AT shariffudinsitinorain factorsthatinfluencecustomerloyaltytowardstelekommalaysiaberhadbusinesssalesnegerisembilansitinorainshariffudin |